Dr. Jo * TulaSoul

About                                                                               

Dr. Jo is a Women’s Holistic Life, Wellness, and Spiritual Coach and the founder of TulaSoul, where she integrates psychology, embodiment, and mind-body practices to support deep, sustainable healing. She is also a certified Yoga, Pilates, Meditation, and Mindfulness instructor, as well as a Wellness Expert with Well Me Right.

A former clinical psychologist (PsyD), Dr. Jo blends Eastern and Western approaches to help women reconnect with their bodies, regulate their nervous systems, and cultivate empowered, aligned lives. In addition to her coaching work, she is a writer, speaker, and passionate advocate for social change.

While she works with women across a wide range of concerns, her areas of focus include anxiety, trauma and PTSD, disordered eating and body image, relationships, communication, codependency, addiction, and personal empowerment.

Dr. Jo’s work is rooted in the belief that true healing occurs when the mind, body, and spirit are addressed as an integrated whole.

Career History

When she was only twelve-years-old Dr. Jo knew she was going to pursue a degree as a psychologist, since she was fascinated by the human psyche and felt called to help others.

After earning her Doctorate Degree in Clinical Psychology, Dr. Jo worked at the University of Minnesota Child Psychiatry Department as a Research Coordinator and Therapist; then at outpatient clinics as a therapist. She decided to open a private practice where she specializing in trauma, seeing a diverse range of clients for individual, couples, family, and group therapy.

After thirteen successful years in private practice, Dr. Jo wanted to offer a more holistic approach and specialize in women’s wellness. She proceeded to get certified in three areas of coaching and further her training as a yoga teacher (she has over 1,000 hours of teacher training). She opened a new business called ‘TulaSoul.’ The word ‘tula’ means ‘balance’ in Sanskrit, ‘wind’ in Finnish, and ‘poem’ in the Philippines.

Professional Organizations and Associations               

Dr. Jo is a member and DEI committee volunteer for the International Coaching Federation, Global and MN Chapter; the Yoga Alliance (RYT-500, YACEP) https://my.yogaalliance.org/people/jo-l-e-ryt-200; the Yoga Specialists, whose goal is to spread the joy, healing, and power of yoga to as many people as possible, through an environment of accessibility, inclusivity, and respect; and the Yoga Service Council, which aims to make yoga and mindfulness community-centered, culturally-sensitive, and inclusive for all. Dr. Jo is also a member of the following organizations: Business Leader’s Mastermind, EmpowerWomen.Org, SoulWork, The Coven, and a Board Member of Twin Cities Well Connected Professionals. She is a published poet, speaker, and guest on many podcasts, and has a memoir soon to be published. 

Volunteering                                                                   

Dr. Jo is a strong advocate for social justice and volunteers for https://www.humanizemyhoodie.com/ a Minneapolis-based organization that works toward racial equality by educating, uplifting communities, and promoting BIPOC art and artists. In addition, she is an ambassador for the Eating Disorders Coalition, which pushes bills forward to Congress for research, prevention, and treatment of eating disorders.

In addition, Dr. Jo volunteers for the  DEIJB committee of the International Coaching Federation, MN Chapter. The committee’s mission is to cultivate a multicultural community of coaches to advance the coaching profession through professional development, networking, and adherence to ICF professional and ethical standards, making ICF MN the premier organization for coaches of all ethnic, racial, and cultural backgrounds.

In the past, Dr. Jo has volunteered for Saving Jane. This non-profit works toward educating and preventing sex and labor trafficking and providing treatment and support services to trafficking survivors. She’s also volunteered for non-profits helping underserved women get resources and services to be empowered and live their best lives. 

Dr. Jo also mentors young women as they navigate their early adulthood and begin their independent life and career journeys. 

Q & A

What problem does your business solve for your customers/clients?

“As a women’s holistic coach and yoga teacher, I like to think that rather than solving their problems, I empower women to celebrate their unique identities, boldly use their voice, and proudly take up space.”

How do these women know how to come to you for this problem? Is yoga the lead into coaching?

“Great question! Some women are specifically seeking coaching, and we stick to that agenda. Many coaching clients want to delve into yoga, so I incorporate movement and meditation into our sessions. Some clients choose to have separate yoga sessions each week. Some coaching clients, when they have accomplished all of the goals they initially established, choose to continue meeting with me for individualized yoga/meditation/mindfulness sessions. I also have some clients I teach individualized, trauma-informed, body-positive yoga. It’s entirely up to each client, and what a client wants and needs can change over time.”

How much do you share about yourself during our time together, and why?

“I am not a traditional “blank-face” coach who is anonymous and remains a stranger. Based on personal and professional experience, having a real connection, which includes some give-and-take, is essential. I disclose only when it serves my client and only when relevant. I believe in being relatable and imperfect.”

What led you to become a wellness practitioner?

“When I was 12 years old, I was hospitalized with anorexia. I was so fascinated by my therapist and how she helped me and so moved by the desire to help others that I decided my calling was to become a psychologist. My decision never wavered, which was truly a gift from a challenging circumstance. Helping others heal and grow is a calling, not a career. I love what I do!”

Do you assign homework and activities for me to do between sessions, why or why not?

“Yes, but they are always suggestions and always optional. I don’t believe in mandatory assignments or homework since I want my clients to have full agency over their healing process. However, there are a lot of worksheets and journaling assignments that I’ve found to be personally and professionally useful.”

Testimonials from Clients:                                             

“Dr. Jo has a lot going for her. Not only is she an amazing holistic life coach, yoga master, and overall mind expert, she is brilliant, talented, beautiful, funny, kind, empathic, passionate, and authentic. Her poetry, an example below, swallows me in emotions while waking that part of me which allows me to fly. If you need help dealing with trauma, stress, decisions, or whatever, contact her and she’ll bring the joy back into your life.”
-Chandra Rice

“I have known Jo for 21 years and she is an excellent attribute to any healing that one might seek. She teaches anything from yoga, breathing, and meditation to serious issues of pain, grief and mental disorders. She has a beautiful disposition and personality, and truly cares about each client. I highly recommend her services.”
-Jill Ressen

“She has helped me so much with my mental health and through my journey of becoming a yoga instructor! I highly recommend her!”
-Alyssa Petti

“Dr Jo has improved my life in so many ways she Is teaching me how to love and except myself..I am still a work on progress but I could not do it without her. I appreciate her and am thankful I finally found someone who could help me find my authentic self.”
-Gina Ferrara

“When I was matched with Dr. Jo and read her bio, everything she had experienced and was interested in matched everything I was looking for in a coach! We’ve had a few sessions so far, and I have never felt so comfortable with a therapist/coach right off the bat. I can tell she cares about me and my thoughts/feelings. She listens well, is able to give good advice and guidance. She doesn’t just sugarcoat things and is real with me. Its nice to have a non-judgmental space to process and dove deeper into who I am and who I want to become. I am so thankful we connected, and I’m looking forward to working with her long term!”
-Malerie Brill

Testimonials from Colleagues:                                       

“I have had the privilege of knowing Dr. Jo and witnessing her work in the world, and what stands out most is her rare ability to integrate depth of knowledge with genuine human connection.

As the founder of TulaSoul, Dr. Jo brings together her background as a clinical psychologist with advanced training in yoga, mindfulness, and somatic healing. This integration allows her to guide women not just intellectually, but experientially—helping them return to their bodies, reclaim their sense of self, and rediscover what it means to feel fully alive.

In my own work exploring the science and philosophy of love, I have come to understand that healing happens when individuals feel safe, seen, and deeply nourished. Dr. Jo embodies this principle. She creates spaces where transformation is not forced, but naturally unfolds through presence, compassion, and embodiment.

Her EEE™ Method—Empowerment, Embodiment, Enlightenment—is a powerful reflection of this approach. It supports sustainable change for women who may appear successful externally, yet feel disconnected internally. Through her work, clients develop greater self-trust, emotional resilience, and a renewed relationship with their bodies and lives.

Dr. Jo is not simply a coach—she is a guide in the truest sense. Her work is deeply needed in a world where many are searching not just for answers, but for connection.

I wholeheartedly recommend her to anyone seeking meaningful, lasting transformation.”  -Stefan Deutsch

“At an early age, Dr. Jo had a desire to help people. With her expertise, she loves helping women on their journey life. She is a holistic coach, offers yoga, pilates, mediation, mindfulness teacher…just to name a few. She is very passionate and enjoys each moment with her clients.”
-Senida Selinas

“Dr Jo is extremely professional and has a wealth of knowledge….I honor her both as a doctor, as well as a very special spiritual human being.”                                             -Michael Bradford

“Dr Jo is a genuinely kind and empathetic person. I’ve been continually impressed with her giving spirit, and her willingness to partner with me on my journey. I’ve found her to be an intuitive listener who helps me feel deeply heard and understood, which is a priceless experience. I feel very fortunate to have met her, and look forward to seeing what we will be able to create together!”
-Natalie Fayman

“Professional and extremely knowledgeable regarding PSTD and TBI. I attended an educational Zoom webinar and was quite impressed with her knowledge. Her presentation was akin to drinking from a firehose. We received a great deal of information in a short period of time. It was time well spent.” -David Well, CHWL

“Dr. Jo has a wealth of knowledge and experience with traditional and holistic health. Plus, she really cares about people! Lastly, she values multiculturalism.”
-Christie Lea Thompson

“You can sense her spirit of kindness with every conversation. A true gift to this world :).”
-Jeff Walker

Career Highlights

Dr. Jo has been quoted in over 35 magazines and journals on a variety of topics, from anxiety management to relationship dynamics.

Dr. Jo has had many poems published in literary journals, including award-winning and video-adapted poems. She states, “I write poems to both define and escape from reality.”

She has her own podcast called The Dr. Jo Show. In addition, she has been interviewed and featured on many podcasts and in magazines

***TulaSoul was voted Best Local Business 2022, 2024 & 2025 Alignable Business Networking Site

https://www.alignable.com/plymouth-mn/dr-jo

Favorite Quote

“When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”
– Audre Lorde