Ardent Financial

Our Story
We believe the best client experience begins with the advisor experience.

When Ry Hudnall founded Hudnall Capital Advisors in Charleston, he believed people come before production and the results follow. Ardent Financial is the evolution of that vision, built on that legacy to create the advisor/financial professional platform advisors deserve.

Why Ardent
The firm you choose shapes the advisor/financial professional you become. We’re building around supported independence: the freedom to build your business your way, with the operational support, leadership, development, and technology to grow with confidence.

How We Lead
Everything we do is guided by one principle: Lead with Love. It shapes how we support advisors and financial professionals and how we grow, with humility, radical transparency, and a genuine commitment to putting people first.

Looking Ahead
We’re investing in the platform, people, and partnerships that help advisors and financial professionals build exceptional businesses, growing deliberately without compromising our culture.

We’re not just building a bigger firm. We’re building a better one.

Securities and investment advisory services are offered solely by Registered Representatives and Investment Adviser Representatives of Equity Services, Inc., Member FINRA (www.finra.org)/SIPC (www.sipc.org), 134 Meeting Street, Suite 170, Charleston, SC 29401, 877-483-6255. Hudnall Capital Advisors is independent of Equity Services, Inc. Equity Services, Inc. is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company (NLIC), Mont pelier, VT. National Life Group is a trade name of NLIC and their affiliates. Ardent Financial’s agents are independent contractors and are not employees of any National Life Group entity. TC8850529(0426)3